{"product_id":"scientific-advertising-hopkins","title":"Scientific Advertising by Claude Hopkins","description":"\u003cstrong\u003eBy Claude Hopkins\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\"Scientific Advertising\"  by Claude C. Hopkins  first published in 1923  is a foundational text in the field of modern advertising. Hopkins  a pioneer of direct-response advertising  presents a methodical  results-driven approach to creating and evaluating advertisements. The book emphasizes the importance of understanding human behavior and using data to craft compelling campaigns.","brand":"Lushena Books","offers":[{"title":"PAPERBACK","offer_id":52798791483672,"sku":"9798890969682","price":13.95,"currency_code":"USD","in_stock":true},{"title":"HARDCOVER","offer_id":52798791516440,"sku":"9798890969781","price":32.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/8203\/8296\/files\/9798890969682.jpg?v=1790924534","url":"https:\/\/lushenabooksinc.com\/products\/scientific-advertising-hopkins","provider":"Lushena","version":"1.0","type":"link"}