{"product_id":"the-crowd-a-study-of-the-popular-mind-bon","title":"The Crowd A Study of the Popular Mind","description":"\u003cstrong\u003eBy Gustave le Bon\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\"The masses have never thirsted after the truth. Whoever can supply them with illusions is easily their master; whoever attempts to destroy their illusions is always their victim.\" Thus writes Gustave Le Bon in The Crowd  widely regarded as one of the most insightful works of social psychology of the past 150 years. First published in 1896  The Crowd had a profound influence on many important figures of the 20th century  and its observations have been employed by politicians and dictators alike to exert their will over the popular mind. Central to Le Bon's analysis is his belief that the individual immersed in the crowd finds himself in a \"hypnotized state \" in which his beliefs and morals are held captive. Today  the capabilities of mass formation and control far exceed even what Le Bon could have imagined  and his analysis of the nature of crowds takes on a whole new light in the age of instant communication and information transfer. Whether you are trying to influence a crowd  or keep out of its clutches  Le Bon's book will prove an invaluable read.","brand":"Lushena Books","offers":[{"title":"PAPERBACK","offer_id":52437648703768,"sku":"9798890960733","price":26.0,"currency_code":"USD","in_stock":true},{"title":"HARDCOVER","offer_id":52437648736536,"sku":"9798890960849","price":43.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/8203\/8296\/files\/9798890960733.jpg?v=1784923986","url":"https:\/\/lushenabooksinc.com\/products\/the-crowd-a-study-of-the-popular-mind-bon","provider":"Lushena","version":"1.0","type":"link"}