{"product_id":"the-man-who-lied-to-his-laptop-what-we-can-learn-about-ourselves-from-our-machines","title":"The Man Who Lied to His Laptop: What We Can Learn About Ourselves from Our Machines","description":"\u003cp\u003eCounterintuitive insights about building successful relationships- based on research into human-computer interaction.\u003c\/p\u003e\u003cp\u003eBooks like Predictably Irrational and Sway have revolutionized how we view human behavior. Now, Stanford professor Clifford Nass has discovered a set of rules for effective human relationships, drawn from an unlikely source: his study of our interactions with computers.\u003c\/p\u003e\u003cp\u003eBased on his decades of research, Nass demonstrates that-although we might deny it-we treat computers and other devices like people: we empathize with them, argue with them, form bonds with them. We even lie to them to protect their feelings.\u003c\/p\u003e\u003cp\u003eThis fundamental revelation has led to groundbreaking research on how people should behave with one another. Nass's research shows that:\u003cbr\u003e * Mixing criticism and praise is a wildly ineffective method of evaluation\u003cbr\u003e * Flattery works-even when the recipient knows it's fake\u003cbr\u003e * Introverts and extroverts are each best at selling to one of their own\u003c\/p\u003e\u003cp\u003eNass's discoveries provide nothing less than a new blueprint for successful human relationships.\u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":51986150392088,"sku":"9781617230042","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0787\/8203\/8296\/files\/9781617230042.jpg?v=1776955677","url":"https:\/\/lushenabooksinc.com\/products\/the-man-who-lied-to-his-laptop-what-we-can-learn-about-ourselves-from-our-machines","provider":"Lushena","version":"1.0","type":"link"}